Pigmeu introduces a premium heritage breed to Portuguese consumers through a visual identity that refuses to blend in. In a category dominated by rustic, expected aesthetics, the brand leans into a bold letterpress-inspired system: compressed typography, grunge textures, and a color palette that feels more print shop than butcher counter. The tagline "Raised Right. Delivered Fresh." anchors the brand promise in craft and quality machine-printed aesthetic commands attention without relying on category clichés.