Untradable enters a Trading Card Game e-commerce space where most competitors lack cohesive branding. The identity system, anchored by a clean sans-serif logo, a Gengar-inspired mascot, and a bold color palette, gives collectors a brand they can recognize and trust. The website design prioritizes clarity and ease of navigation, letting the cards take center stage while the consistent visual system builds a premium, established feel. In a category of generic storefronts, Untradable stands out as a destination for serious collectors and casual hobbyists alike.