Reymar, a traditional codfish producer, carried an outdated identity that didn't reflect their sense of Portuguese heritage. The rebrand introduced a custom typeface for the logo and packaging system inspired by Portuguese azulejo tiles, transforming scattered brand elements into a cohesive identity while preserving the green that had defined their packaging for over 20 years. Flourishes borrowed from tile work gave the packaging a contemporary yet unmistakably Portuguese character, positioning Reymar as a modern brand rooted in tradition.