Plantz, a subscription meal delivery service, needed to break through the sea of serious plant-based brands. The rebrand replaced a clunky serif logo with clean sans-serif typography and introduced a bold, colorful packaging system anchored by ingredient mascots. These characters guide product navigation while injecting warmth and fun into the experience, positioning Plantz as an approachable choice for young, health-conscious consumers who want convenience without compromise. The system is designed to grow into a collectible universe that builds brand loyalty over time.